🖊️ Written by StampEzee Team
Updated: about 20 hours ago
2500+
Repeat Visits
550+
Customers Engaged
1
Branches
About Cherabinth
Cherabinth is a seafood-led restaurant in Al Barari, Dubai, offering fresh seafood in a relaxed, family-friendly setting near the lake.
Their goal:
Build stronger repeat-visit habits without relying on constant discounts by making loyalty rewarding, premium, and effortless for both guests and staff.
The Challenge
Cherabinth offered a strong dining experience and attracted steady interest from residents and visitors, but repeat visits were not as consistent as the team wanted. Traditional loyalty methods, including paper cards, generic discounts, and manual campaigns, did not suit a premium restaurant environment. Guests could forget their cards, staff could miss steps during busy service periods, and the team had limited visibility into what genuinely encouraged customers to return.
Cherabinth also needed a practical way to reward takeaway and delivery customers without separating them from the main loyalty experience. The business needed one modern loyalty system that could support dine-in and off-premise orders, encourage repeat behaviour, and remain simple for staff to operate.
The Solution
A Unified Digital Loyalty Journey Built for Repeat Visits
Branded Digital Stamp Cards
Cherabinth introduced a clean, fully branded digital stamp card designed to feel like a natural extension of the restaurant. Guests could join quickly, collect stamps, and follow their progress in the app, eliminating the inconvenience of forgotten or lost paper cards.
Reward Design That Protects Margins
Instead of relying on heavy discounts, Cherabinth focused on high-perceived-value rewards such as upgrades, chef-selected add-ons, and thoughtful dining perks. The rewards remained exciting for guests while supporting healthier margins for the business.
Automated Win-Back and Occasion Campaigns
Automated campaigns helped Cherabinth reconnect with guests who had not returned within a chosen period. Birthday and anniversary campaigns added timely, personal touchpoints that felt more like hospitality than advertising.
EzeeCodes for Takeaway and Off-Premise Orders
Cherabinth used EzeeCodes on takeaway packaging and receipts so customers could continue earning stamps beyond the restaurant. This created one connected loyalty experience across dine-in, takeaway, and other off-premise orders.
Fast, Staff-Friendly Stamping
The QR-based stamping process made awarding stamps quick and consistent, even during busy service periods. Staff could manage loyalty interactions without slowing down the guest experience or relying on manual tracking.
Clear, Actionable Loyalty Analytics
Centralized insights gave Cherabinth greater visibility into customer engagement, stamp-card completion, reward redemption, and campaign performance. The team could refine its loyalty program using customer behaviour rather than assumptions.
Cherabinth Manag…
Operations & Guest Experience, Cherabinth, Dubai
Cherabinth
"Our guests already loved the experience, and our goal was to give them a reason to return more often without turning everything into a discount. StampEzee helped us create a premium loyalty journey that is easy for staff to manage and keeps guests engaged across dine-in and takeaway. It fits naturally with the experience we want Cherabinth to deliver."
