Updated: about 1 month ago
Understand Campaign Types
Choose the right campaign based on the customer behaviour or occasion you want to influence.
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Step-by-Step Guide
Define the campaign goal
Start with one measurable objective such as welcoming new members, encouraging a return visit, celebrating an occasion, or promoting progress toward a reward.
Choose the appropriate campaign type
Select the campaign type whose trigger and audience match the goal. Avoid sending the same message through several overlapping campaigns.
Set a success measure
Decide what you will monitor, such as customers reached, opens, return visits, stamps, completed cards, or reward redemptions.
Related Articles
Create a Campaign Step by Step
Select and Segment the Right Audience
Set Up a Welcome Campaign
Set Up a Lapsed Customer Campaign
Create Birthday and Occasion Campaigns
Write Campaign Messages That Drive Action
Attach a Reward to a Campaign
Schedule and Control Campaign Timing
Preview, Test, and Launch Your Customer Campaign
Measure Results and Troubleshoot Delivery
