🖊️ Written by StampEzee Team
Updated: 16 days ago
92%
Repeat Visits
6,794
Customers Engaged
1
Branches
About Cherabinth
Cherabinth is a seafood-led restaurant located in Al Barari, Dubai, offering a dine-in experience designed around fresh seafood, a relaxed family-friendly atmosphere, and a scenic setting near the lake.
Their goal:
Build repeat visit habits without relying on discounts—by making loyalty feel rewarding, premium, and effortless for both guests and staff.
The Challenge
Cherabinth had a strong dining experience and steady interest from both residents and visitors, but repeat visits weren’t as consistent as the team wanted. Traditional loyalty methods (paper cards, generic discounts, or manual campaigns) weren’t a great fit for a premium restaurant environment—and they created common problems: guests forgetting cards, staff skipping steps during rush hours, and limited visibility into what actually drove returns. The team also needed a way to reward takeaway and delivery behavior without breaking the loyalty experience into separate systems. The result was a clear need: a single, modern loyalty layer that works across dine-in and off-premise orders, builds real customer habits, and stays easy to operate.
The Solution
A Unified Digital Loyalty Journey—Branded, Automated, and Built for Repeat Visits
Branded Digital Stamp Cards (Made to Match the Restaurant Experience)
Cherabinth launched a clean, on-brand digital stamp card designed to feel like an extension of the restaurant—simple, premium, and easy to understand in seconds. Guests could join instantly and track progress directly in the app, removing the “forgot my card” problem completely.
Smart Reward Design That Protects Margins
Instead of defaulting to heavy discounts, the reward strategy focused on high-perceived-value perks that feel exciting but remain sustainable—such as upgrades, chef’s-choice add-ons, or thoughtful dining perks. This kept loyalty attractive to guests while staying healthy for the business long-term.
Automated Win-Back and Occasion Campaigns
Cherabinth enabled automated messaging flows to bring customers back at the right time—especially those who hadn’t returned after a set period. Occasion campaigns (like birthdays/anniversaries) were positioned as warm, personal touchpoints that feel like hospitality—not advertising.
EzeeCodes for Takeaway & Off-Premise Orders
To keep loyalty consistent beyond dine-in, Cherabinth used EzeeCodes so guests could still earn stamps through takeaway packaging and receipt-based sharing. This helped unify customer behavior across touchpoints and ensured loyalty didn’t “break” when ordering outside the restaurant.
Staff-Friendly Stamping With Better Control
Stamping was designed to be fast and consistent even during peak hours. Staff could award stamps reliably through the QR scan flow, reducing human error and keeping the program smooth without slowing down service.
Clear Analytics for What’s Working
With centralized insights, Cherabinth could track engagement patterns and understand which campaigns and rewards were actually driving repeat visits—so the team could refine the loyalty program over time instead of guessing.
Cherabinth Manag…
Operations & Guest Experience Leadership, Cherabinth (Dubai)
Cherabinth
"Our guests already loved the experience—our goal was to give them a reason to come back more often without turning everything into discounts. StampEzee helped us create a loyalty journey that feels premium, is easy for staff to run, and keeps guests engaged across dine-in and takeaway. It’s the first loyalty system we’ve used that genuinely fits the way a restaurant should feel."
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