🖊️ Written by StampEzee Team
Updated: 16 days ago
85%
Repeat Visits
16.50K
Customers Engaged
2
Branches
About NexGen Space Co-working
NexGen Space is a flexible workspace in India offering coworking desks, private cabins/offices, meeting spaces, and a productivity-focused environment for entrepreneurs and teams.
Their goal:
Increase retention (renewals), improve visit consistency, and grow memberships through referrals—while keeping onboarding and daily operations simple.
The Challenge
Coworking spaces don’t just sell “space”—they sell habits. NexGen Space noticed that many first-time visitors (trial/day-pass users, short-term users, walk-ins) loved the environment but didn’t always convert into long-term members. Some members would also go inactive during busy months or seasonal shifts, and re-engagement often depended on manual follow-ups.
Another challenge was referrals: happy members were recommending NexGen Space, but there wasn’t a structured way to reward and track those referrals consistently. The team needed a system that (1) motivates repeat attendance, (2) encourages renewals, (3) makes referrals easy, and (4) gives management visibility into what’s working—without adding operational complexity for staff.
The Solution
A “Work-Consistency” Loyalty System Built for Coworking Growth
Branded Digital Stamp Card for Work Visits
NexGen Space launched a branded digital stamp card where members earn stamps based on visits (or check-ins). This turned attendance into a simple progress journey—members could see their streak building and feel motivated to stay consistent.
Reward Design Focused on Value (Not Discounts)
Instead of pushing price cuts, rewards were designed to feel premium and useful in a coworking setting—things like meeting room credits, cabin upgrades, guest passes, print credits, or “focus day” perks. These rewards feel meaningful to members while staying sustainable for the business.
Tiered Rewards to Encourage Renewals
To support longer retention cycles, NexGen Space used a tiered approach: smaller rewards for early milestones, and better perks for consistent attendance or renewals. This created a clear “reason to stay” that goes beyond month-to-month pricing.
Automated Win-Back for Inactive Members
StampEzee automation helped NexGen Space re-engage users who hadn’t visited in a while with warm, non-pushy nudges—often paired with a small boost (like a bonus stamp or limited-time perk) to restart momentum.
Referral Rewards That Members Actually Use
NexGen Space structured a referral loop where members can share a simple referral invite and earn a reward when a new user joins or converts. This made word-of-mouth measurable and repeatable instead of accidental.
EzeeCodes for Offline-to-Online Conversion
To support posters, desk signage, WhatsApp shares, and events, NexGen Space used EzeeCodes that new users could redeem to get an onboarding boost (example: a welcome stamp or a trial perk). This helped convert interest into action—even when someone discovers NexGen Space through offline channels.
Clear Analytics to Track Retention Drivers
With centralized analytics, NexGen Space could see what loyalty actions led to renewals: which rewards were redeemed, which campaigns brought members back, and which referral sources converted best—helping the team refine the program continuously.
NexGen Space Tea…
Operations & Community Management, NexGen Space (Coimbatore)
NexGen Space Co-working
"We didn’t want loyalty to feel like discounts. We wanted it to feel like progress. StampEzee helped us build a simple system that motivates consistency, improves renewals, and turns referrals into a repeatable growth channel—without adding extra effort for our team."
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