🖊️ Written by StampEzee Team
Updated: 19 days ago
50%
Repeat Visits
680
Customers Engaged
2
Branches
About Salad Bar
Salad Bar is a mobile-first salad and juice brand offering both classic menu items and fully customized salads. The app experience highlights menu browsing, search, cart, address management, multiple payment methods, and order tracking.
Their goal:
Increase repeat purchase frequency, strengthen subscription retention, and bring lapsed customers back—without relying on heavy discounts.
The Challenge
Salad Bar already had a strong ordering flow: customers could choose between classic salads and “make your own” options (with a step-based builder for base/toppings/add-ons), add juices, checkout quickly, and track orders end-to-end.
The app even included a membership subscription plan with weekly/bi-weekly/monthly options—great for retention in theory.
But the team faced the most common challenge in food delivery: customers try it once, enjoy it, and then drift. Even with subscriptions available, many users still needed a reason to stay consistent—especially after a busy week, travel, or a break in routine. The team wanted a loyalty layer that could:
- Motivate repeat orders in a healthy, non-discount-heavy way,
- Support subscriptions (renewals + consistency)
- Work seamlessly for delivery/takeaway orders (not just dine-in), and
- Re-engage inactive customers automatically.
The Solution
A Delivery-First Loyalty System Built for Repeat Orders and Subscription Consistency
Branded Digital Stamp Cards for Orders (Simple and Habit-Forming)
Salad Bar launched a branded digital stamp card where customers earn stamps per qualifying order. The goal wasn’t to “give away food”—it was to build a repeat habit around healthy eating. The stamp card was designed to be easy to understand at a glance and quick to complete, so even casual buyers felt progress.
Reward Design That Fits a Healthy Brand (Not Just Discounts)
Instead of pushing constant percentage-off promotions, rewards focused on “healthy-friendly” perks customers actually value, such as: free add-ons, premium topping unlocks, upgrade perks, or a complimentary juice on completion. This approach kept rewards attractive while protecting margins.
EzeeCodes for Delivery & Takeaway Loyalty
Because Salad Bar is delivery-first, the loyalty experience needed to work even when customers never “visit a counter.” StampEzee enabled EzeeCodes that could be printed/placed on packaging or receipts so customers could redeem stamps after delivery. This tied loyalty directly to the core flow seen in the app—cart → payment → tracking → repeat.
Subscription Boost: Loyalty That Encourages Renewals
The app already offers membership plans with schedule options (weekly, bi-weekly, monthly). StampEzee helped complement this by rewarding consistency and renewal behavior—so subscription customers felt like they were “progressing” rather than simply paying. This made the membership feel more valuable and more engaging over time.
Automated Win-Back Campaigns for Inactive Customers
Using StampEzee automation, Salad Bar set up win-back campaigns that gently re-engaged customers who hadn’t ordered in a while. These messages weren’t spammy—they were practical and habit-based (“restart your healthy streak”) and could include a small bonus stamp or a quick perk to remove friction.
Milestones & Occasion Rewards (More Personal Retention)
Salad Bar added milestone-style rewards (first completion, second completion, “healthy streak” style milestones) and occasion moments (birthday/anniversary perks) to make the experience feel personal—without requiring the team to manually track customers.
Analytics to See What Drives Repeat Orders
With centralized analytics, Salad Bar could measure what mattered: completion rate, reward redemption rate, repeat order behavior, and which campaigns brought customers back—so the loyalty program could be refined based on real performance instead of guesses.
Salad Bar Team
Marketing & Customer Experience Leadership, Salad Bar
Salad Bar
"Our ordering experience was strong, but we wanted customers to build a routine with us—not just order once and disappear. StampEzee helped us create a loyalty layer that works perfectly for delivery, supports our subscription model, and gives customers a clear reason to stay consistent. It feels modern, simple, and aligned with our brand."
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Still have questions?
If you have questions about setup, loyalty flows, pricing, or roles, our team is here to help you understand how StampEzee fits your business before you launch.